Persona
Persona is a pocket-sized editorial series in which public figures tell their stories in the first person.
Each booklet is sealed inside its own envelope, concealing the identity until the moment of reading and transforming the act of opening into a ritual of anticipation and discovery.
The visual language reflects the intimacy and immediacy of the concept. Full-bleed portraits and details extracted directly from the subjects create a tension between recognition and discovery, reinforcing the uniqueness of each story. Minimal typography, set vertically, emphasizes the pocket-sized format and the collectible nature of the series.
Inside, the layout alternates large photographic spreads with clean, airy text pages, allowing space for both the voice and the visual presence of the narrator.
An essential grid keeps the focus on the individual, letting each story emerge with clarity and restraint.
