Persona
Editorial Series
Concept
Persona is a series of affordable booklets built around first-person stories from well-known figures, tracing their origins, work, experiences and personal paths. Each identity remains concealed until the booklet is opened, turning the act of unwrapping into a moment of discovery. The project presents remarkable lives without the filter of fame or prior expectations, shifting attention from celebrity to the individual behind it. The name PERSONA comes from the Italian word for “person”, reinforcing this focus on the individual.
Editorial design
The covers are defined by large-scale imagery, vertical titles and a numbering system that gives each booklet the character of a collectible series. Inside, generous images and open space create a slower, more intimate rhythm, allowing the first-person voice to feel personal and direct.
