Aglientu Turismo
Aglientu Turismo is a branding proposal developed for the competition launched by the Municipality of Aglientu to define the city’s tourism identity.
The project combines two elemental symbols of Sardinia — the sun and the sea — into a single, conceptual mark. The resulting logo is designed to be immediate, harmonious, and versatile, capable of communicating the identity of the place even to an international audience.
The slogan Naturalmente Sardegna reinforces the connection between the territory and its landscape, expressing authenticity, continuity, and belonging.
The visual system is supported by a warm, luminous colour palette and by high-impact, high-definition imagery of Aglientu that plays an active role in storytelling.
Rather than illustrating, images suggest atmosphere and experience, inviting the viewer to imagine the place before visiting it.
